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Peichen has developed over 20 small electric kitchen appliances that excel at meeting or exceeding consumer expectations. Power and accessory options provide wide appeal to different markets and marketing strategies, resulting in more flexible pricing options.Family ownership of Peichen ensures that no Board of Directors will make decisions that undercut the responsibility that the owners feel for those who buy their products. They use the same products in their kitchens as they sell to the home-makers of the world. Time after time, they have put reputation ahead of profit, and loyalty ahead of self-interest. Anyone can visit their company, and be welcomed with a tour. Peichen hires people who are smart, well educated, and willing to explore innovation and accept responsibility. The result is a dedicated work-force devoted to excellence in design, craftsmanship, and service. Consequently, Peichen also enjoys a superior reputation with competitors, as well as with buyers. No market is too far away for Peichen's Sales Division. The internet and word-of-mouth have spread the good news of opportunities with Peichen. Nor is unfamiliar language or customs a barrier to building trust and loyalty. They do both with sincere communication, and round-the-clock attention to details, to satisfy the business requirements of their clients. Buyers have learned that it is easier to sleep at night when Peichen gives them a commitment. Consumers around the world also benefit from that partnership of mutual trust, and performance-based reputation.